Hi, I’m Shobha Reddy.
I’m a digital strategist based in Bengaluru. I work with hospitality, F&B, wine, and lifestyle brands across India.
I’m also a certified sake and wine sommelier. That background shapes how I work — I understand premium beverage, hospitality, and product brands from the inside: the customer journey, how the product story builds trust, the margins that actually matter.
What I actually do is help brands figure out what their digital presence should accomplish — then build the strategy and systems to make it happen.
That means positioning work, campaign planning, content frameworks, and advisory for brands that want more than generic marketing templates. I’ve worked with wine brands building their first digital presence, hospitality businesses that had great experiences but no online capture strategy, and lifestyle brands trying to turn reach into actual revenue.
Personal branding
I also help professionals in the hospitality and beverage space build their personal brands. If you’re a sommelier, chef, or consultant who wants to establish authority online but doesn’t know where to start — or feels like it all sounds too salesy — I can help you figure out what to say and how to show up authentically.
